Advertising- a phrase that we are so familiar with , that it now sounds like our name. The world of adevertising and the world itself has undergone a tremendous amount of change. Some that we are familiar with and some that just go unnoticed. Why am i talking about advertising after a year of bidding goodbye to all those books on it? Cos the other day i fell a big victim to the magic of advertising.

I was out with my sister yesterday and with the temperatures rising we picked up a couple of bottles of water and went on with the shopping. Then it struck us that we'd have wanted a bottle of 'minute maid' instead. This led us to talking about how some juices are so awesome that you just want to keep drinking them. Suddenly then we jumped to ice creams. Something that was synonymous with Ice creams was choco bars and kwality walls. Like what other ice cream do u recall craving for at the middle of the night :D but then, to my surprise , both of us were craving ooh'ing and aah'ing for a bucket of Mother's Dairy.Mother's dairy??? what is that now? well that might be like a random pop question , but then what brought this on is the ad on Tv, and that too in particular the Litchee flavour :) So the Ad on Tv was soooooooooooooooo uhmmm that we both wanted litchee ice cream and that too the one from Mother's Dairy...

Such is the power of advertising. They make you want 'to want' something... that to such an extent that you forget the real name of the core product.... huh? well maggi, xerox and godrej :) see!! maggi is noodles, but well its maggi in our heads! xerox- a brand of photocopier and godrej - a range of safety keep storages! well thats advertising !!

On the flip side , I just wished they advertised really nice guys and then had us all ooh'ing and aah'ing about him nationally, internationally and well maybe even universally :D Lol! hats off to the lovely art of advertising !!

Signing Off

Me